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Technical Advice on New and Existing Surface Finishing Facilities for all Industries and Applications.

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About Us

Technical Advice on New and Existing Surface Finishing Facilities for all Industries and Applications. 

More than 40 years experience of supplying and putting to work major plating line installations worldwide.

Reduce Possible New Capital Project Risks by Obtaining Specialist advice. 

Resolve Performance and Technical Issues with Existing Facilities.

Bespoke Service and Support Contracts are available structured to meet the needs of each organisation, be it large or small. 

Technical and Project Management support with the following:

• Conceptual Design.

• Site Preparation Works.

• Legal, Environmental and Health and Safety compliance.

• Equipment Specification.

• Quotation Comparison.

• Commercial Risk.

• Supplier Selection.

• Design and Drawing Vetting.

• Inspection Visits and Quality Compliance.

• Project Review Meetings.

• Factory Acceptance Tests.

• Installed Article Tests.

• Commissioning and Putting to Work.

• Operator Training.

• Technical Records and Documentation.

• Dispute Mediation and Resolution.

• Technical Investigations.

Supply Chain Resilience is Key.

It came to our mind when drafting this article that a lot has happened since Plating-Line-Advice had a successful debut at the 2018 Surface World show. 

Apart from a number of very successful projects completed, a major unforeseen spanner was thrown into the machinery of business in the form of a global pandemic, the like of which had not been experienced for one hundred years. This has been further compounded by the biggest armed conflict in Europe since the second world war with the resultant human suffering and a major shock to energy costs and trade sanctions.

To improve resilience by gaining better control over their supply chain is an important factor companies are considering as a result of these events.

Plating-Line-Advice see from industry feedback and incoming enquiries for technical assistance that there is a definite desire on behalf of individual enterprises to “take back control”. Not in the Dominic Cummings way but to ensure continuity of deliveries and control of costs.

We are receiving more enquiries from clients wishing to “on shore” production as the cost advantages of the Far East which were already being eroded by labour increases are heavily disadvantaged by the huge increases in shipping costs. There is also the desire to increase UK content to meet “country of origin” requirements of our new international trade agreements.

For those businesses with significant production volumes the balance of advantages in bringing surface treatment operations closer to home or in house have moved significantly.

To guarantee supply chain resilience, by way of quality assurance, security of delivery and control of costs is critical to business success and growth.

 It is good to see the exhibition world is now fully back to normal along with international travel which gives a positive uplift to commerce.

Virtual exhibitions and meetings have their place but, in our view, to be able to meet with key industry players face to face in a targeted and focused event is better.

Plating-Line-Advice are looking forward to Surface World 2023 in October at the NEC and the opportunity to assist those business who have a desire to “take back control”. 

Capital Investment a Threat or an Opportunity

The intuitive answer is that most enterprises would view a capital investment as an opportunity and that of course is what it should turn out to be if all goes as planned. The opportunity to increase output, reduce unit costs and ensure consistent levels of product quality. These are the primary reasons on which returns on investment are projected and expenditure justified. However, in the background lies a latent threat to the business if the project is not completed and put to work on time and on budget. It is likely that future commitments have been made to supply product to meet key customer demand and if this cannot be properly satisfied the consequences to both the financial and reputational standing of the business can be serious. 

So potentially there is a lot at stake, on the one hand the bright profitable future envisaged when the decision to invest was made and on the other the potentially serious consequences of the project reality not living up to expectations. In all projects it is worthwhile to carry out the classic SWOT analysis, many will be familiar with this technique when comparing their products with those of their competitors but perhaps not so familiar in this application. At Plating Line Advice, we believe it is also a useful technique when assessing key project decisions and especially when comparing possible suppliers of capital equipment.

What is a SWOT analysis?

SWOT is an acronym that stands for Strengths, Weaknesses, Opportunities, and Threats. A SWOT analysis would be used by project teams during strategic planning to identify what their project is doing well, where it can improve, what are the risks and how it fits in the investment landscape. It can also be applied with great effect at the supplier selection level. 

Components of a SWOT analysis


Strengths are an assessment of the project’s or supplier’s attributes that give it an advantage over other alternatives. 


Opportunities are usually dependent on the success of the project and can range from supplying to new markets, improving quality, cost reduction etc. often driven by unmet customer needs that the business has identified.


The weaknesses component of the SWOT analysis is an assessment of the project’s or supplier’s attributes that put it at a disadvantage when compared to alternatives. For example, a weakness that could be a key consideration is a lack of previous experience in the realisation of specialised turnkey projects.


Threats are typically factors impacting the project or supplier. These factors can be anything ranging from limitations of available resource to emerging technology. Ultimately, these threats are the obstacles facing the business and what could adversely affect the project outcome.


The benefits of carrying out the SWOT are summarised by the saying

“Forewarned is forearmed” which dates back in Britain to at least 1592 and means “prior knowledge of possible dangers or problems gives one a tactical advantage”.

The conclusion being, that to ensure the opportunity presented by the decision to invest is realised to its full potential the possible risks should be identified in advance and steps taken to eliminate them or at least mitigate their impact.

This philosophy is at the heart of our approach, bringing to bear 45 years’ experience of project realisation with the objective on ensuring “a happy landing every time” for your project.

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